SEO?

It is the process of improving the visibility of your website to your online audience via search engines. In other words, optimization methods which help improve your website’s ability to be listed on the first or second page of organic search results.

Here are the categories:

SMO?

Social media optimization increases the visibility of your social media profiles, your social networking activity and your published content so that it is found by people searching for information and resources that relate to your content. Social media optimization helps drive traffic to your website or blog, makes it easier for others to share with their circle of influence, builds community around your brand and helps search engines index your social media profiles, social activity and blog posts more easily.